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Ali Memorabilia Fraud? Learn the Truth Before You Buy.

(If you'd like to skip this article and see our top pick for a memorabilia retailer, scroll to the bottom of this page.) We're a nationwide group of memorabilia enthusiasts who created this Website to protect and inform consumers. It's estimated that over half of all memorabilia on the market is fake. With this in mind, our goal is to ensure people buy items that are both authentic and well-priced.

Overview

Luckily, there are a number of legitimate retailers of sports memorabilia who provide high-quality, authentic items.

Unfortunately, the market also contains a large amount of fraudulent product. It is estimated that roughly half of the autographed memorabilia bought and sold in the United States, both online and offline, is fake. eBay is, by all accounts, even worse. Considering the size of the signed memorabilia business ? a $1 billion industry annually in this country ? this is a significant problem for retailers and consumers.

The Bad Memorabilia Retailers

  • Websites that look "homemade" or one-person operations- likely don't have partnerships with legitimate suppliers.

  • Prices that seem "too good to be true" compared with other sites.
  • Scant or spotty product selection.
  • Websites that offer little information about their history, personnel or authenticity guarantee.
  • Sites that feature little original content to help inform customers.

The Good Memorabilia Retailers

  • Feature professional Websites with large product assortment and easy navigation.

  • Professional, "established-company" experience when calling the direct contact phone number or email contact.
  • Offer a library of articles to help you make the right choice.
  • Have been in business long enough to build industry credibility and establish relationships with well-known suppliers.
  • Offer secure, hacker-safe transactions.
  • Provide tamper-proof holograms and certificates of authenticity with every purchase.

    (Scroll below if you'd like a recommendation for a memorabilia retailer.)

Why should you take the time to do this research before you buy memorabilia? Because once you've broken the seal on your purchase, it's too late to return it, genuine or not.

Our top pick for 2008:  www.substancecollectables.com

SubstanceCollectables.com, which has been selling memorabilia online for quite some time now, is our top pick across the four fields of authenticity, price, ease of shopping and service.

SubstanceCollectables.com features a comprehensive authenticity guarantee and formal relationships with the major memorabilia wholesalers. All items come from organized athlete signings which were witnessed and logged.

The site is professional, easy to navigate and the one-page checkout is simple to use.

Searches on Google and Better Business Bureau for "SubstanceCollectables.com" yielded no negative mentions or complaints against the company. There have been no reported instances where a product was returned for lack of authenticity.

In addition to a nice product assortment, the site includes other resources such as a blog and resource library. Information about the company's background and founders is easy to find. The SubstanceCollectables.com staff, reached both via direct phone number and email, was courteous and knowledgeable.

>>Read more about www.substancecollectables.com

  
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SUBSTANCE COLLECTABLES
Phone: 1-718-662-9409

Email: miltonluban@substancecollectables.com


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